Sabtu, 27 Februari 2010

Kind of advertisement:

1. Family advertisement

2. Announcement advertisement

3. Invitation advertisement

4. Request advertisement

5. Article advertisement

6. Offer advertisement

Function of Advertisement

1. Promotion

2. communication

3. Information

In making an Advertisement keep following points:

1. Using the correct of suitable words.

2. Using the interesting and suggestive expression

3. Using positive expression

4. Text of advertisement should be directed to the goals.

Content of Advertisement

1. Objective and honest

2. Brief and clear

3. Not mocking to group or other producer

For example, the ad that I selected is part of an anti-smoking campaign. The advertisement, in bold lettering states, "TOBACCO IS WACKO!!!" and has a cartoon boy coughing profusely. This is obviously a ploy to influence teens to turn away from tobacco use. The words that are used in this campaign are slang as well as urban, which would communicate the best with young people, as opposed to Adults who would generally use different language. Language plays a very important part in advertising.

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